How To Identify & Counter CPC Rises in AdWords
Over time, you are almost always going to find that the CPC on your keywords is going to go up, not down…. Bids get increased to keep up with the competition, the competitors increase theirs…
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4 Crucial Mistakes That People Make With Google AdWords
Adwords can be pretty complicated at the best of times. You have different metrics like quality score and click through rate to track. You have to make sure that you watch your account closely for…
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Google Will No Longer Show Author Images In Search Results…. Because They Want More Money!
Google have announced that they are going to be removing the author images that show alongside websites that have claimed their authorshop via Google+. (In other words, they are taking down the selfies next to…
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The 5 Steps To Succeed With Any Ad Words Account
Whenever you take on a new AdWords account, there are 12 steps that will help you be more productive and help your accounts perform better. This list is more aimed at the PPC account manager-…
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4 Reasons Why Webinars Would Change Your Business
It’s no secret that Claire has made a killing by selling products and consulting through webinars. Having worked with Claire for years, I’ve been in a good position to watch her business transform massively after…
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4 Ways To Increase Click Through Rates On Your Site’s Organic Listing
It’s not always necessary to increase your SEO rankings to get more visitors to your website. There are a few tricks you can use to make your website’s listing stand out from the rest. It…
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5 Mistakes You Are Making Right Now In Google AdWords
Adwords can be pretty overwhelming, especially for newcomers. There are different metrics to track, improvements to make, and constant learning to be made. We are going to be looking at 5 different mistakes that marketers…
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Remarketing Basics: Get Them To Come Back and Buy
We live in a day where brand recognition is everything. Trust doesn’t come easily, and it takes repetitive brand exposure to a consumer before the consumer is ready to make a purchase. On average, around…
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How To Quickly Improve A New AdWords Account
When you have been working in the same PPC account for a while, you might begin to miss certain things. Getting a fresh set of eyes on an account will help spot the obvious errors…
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How to stop competitors clicking your AdWords adverts
As a Google Ads Coach and Google AdWords Consultant, I am often asked this question: How can I stop my competitors from clicking my Google AdWords adverts and using up my budget? This IS possible….
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How to Crush Your Competitors In Any Market (McDonalds & Best Buy Did This)
You are in a constant battle with your competitors. You are fighting over the prospects that are interested in you and your competitor’s products or services. The better job you do of encouraging those prospects…
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The Lucrative Reverse Guest Blogging Strategy
Right now, the CEOs at many SEO agencies are running around like headless chickens because the foundation for their entire business has just crumbled beneath them. We wish they would just throw in the towel…
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Using Fear, Gain & Logic To Get More Sales From Your Email Copy
Everybody responds differently to marketing. Some people are more likely to take action if they experience a certain emotion. Some might be more likely to respond if they feel they are going to benefit in…
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Oculus: The Virtual Reality Headset- Our World Will Never Be The Same
Last week, we took a look at the upcoming Google Glass and how the futuristic glasses would change lives with a built in GPS, hands free video camera, and on-the-spot foreign language translator. Now, we…
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3 Ways That Google Glass Will Change Your Life Forever
Google revolutionised the way we navigate the internet, giving us instant access to the information that we desire. Now, they are set to change our everyday lives again… …but this time, we don’t need to…
