Adwords can be pretty complicated at the best of times. You have different metrics like quality score and click through rate to track. You have to make sure that you watch your account closely for…
Whenever you take on a new AdWords account, there are 12 steps that will help you be more productive and help your accounts perform better. This list is more aimed at the PPC account manager-…
Adwords can be pretty overwhelming, especially for newcomers. There are different metrics to track, improvements to make, and constant learning to be made. We are going to be looking at 5 different mistakes that marketers…
When you have been working in the same PPC account for a while, you might begin to miss certain things. Getting a fresh set of eyes on an account will help spot the obvious errors…
As a Google Ads Coach and Google AdWords Consultant, I am often asked this question: How can I stop my competitors from clicking my Google AdWords adverts and using up my budget? This IS possible….
At some point or another, it’s going to happen; whether it’s a rise in ad costs, a decline to conversions, or even a complete flatline in your ad groups or campaigns. It doesn’t matter how…
Quality score is one of the most important things to pay attention to inside your AdWords account. Amazingly, it does not even automatically show the figure next to your keywords by default. To make it…
Google is finally making a change that should have been made a very long time ago, something that has caused headaches and frustration for countless AdWords consultants and business owners alike. In the past, it…
Many of us don’t have the time to dig deep through our AdWords accounts on a regular basis. However, even if you spend less than an hour optimising your account, it’s time well spent… …Especially…
Relevancy is arguably the most important factor to pay attention to within your AdWords accounts. A lack of relevancy can cause your ads to get clicked on less, it can cause people to immediately leave…
How different would your life be if you could add an extra $10,000 to your income, working less than 15 hours a week as an AdWords Consultant? If you are a small business owner, marketer,…
Until recently, AdWords agencies have been forced to use advanced search tools such as Kenshoo and Ignitionone, mainly for access to advanced bid algorithms. The tools allowed AdWords consultants to set rules for their bidding…
Not so long ago this question didn’t even need to be asked. It was Google Ads, hands down every time. So many businesses have found success using PPC as part of their online marketing strategy,…
If you’re managing your own PPC ads you’ll know the hard work that goes into getting everything just right. You probably feel like your ads are working as hard as they can, but what if…
Google AdWords has come along in leaps and bounds since its launch and Google are always working to improve it. Questions like ‘what is Google Adwords’ and ‘why use Adwords’ receive thousands of searches every…