Adwords

When set up correctly, AdWords can bring you a steady stream of leads to fuel your business. However, if you don’t take the time to learn how to make it work first, you will likely…

Whether you are a consultant that manages accounts for clients, or you are handling the PPC for your own businesses, you need to set the right goals from the beginning. The first step is to…

Often, it’s the things that we say that we don’t have time to do that could provide the biggest benefit to our business. This is especially true in Google AdWords. There is so many different…

With Christmas quickly approaching, it’s time to start looking at your ads and changing a few things. People will often be searching in Google with Christmas in the back of their mind, and if you…

Too often, business owners will dip their toes in the virtual waters of AdWords, only to be crushed, disappointed, out of pocket – and never to return again. The thing is, if you don’t know…

Google has recently announced that they will be making a change to the ad copy across mobile ads in an attempt to improve performance. The change is set to start on October 15th, and Google…

It doesn’t matter how long you have been doing PPC. It doesn’t even matter if you become an expert capable of squeezing every last bit of profit out of any account… …If you are launching…

At some point in late September, there is going to be a massive change to close variant matching in AdWords; a change that will see everybody using it. Previously, you had the option of turning…

We rarely take a close look at the structure of the site when it comes to PPC, like we do with SEO. Despite this, it is just as important. We are going to be looking…

There is a great deal of information inside Google Analytics that can be used to help with your AdWords efforts. Today we are going to be taking a look at 3 different reports inside analytics…

We can all agree that the higher your click through rate is, the better. But with so many different factors determining CTR, it’s impossible to simply judge CTR without first taking those factors into account….

Over time, you are almost always going to find that the CPC on your keywords is going to go up, not down…. Bids get increased to keep up with the competition, the competitors increase theirs…

Whenever you take on a new AdWords account, there are 12 steps that will help you be more productive and help your accounts perform better. This list is more aimed at the PPC account manager-…

Adwords can be pretty overwhelming, especially for newcomers. There are different metrics to track, improvements to make, and constant learning to be made. We are going to be looking at 5 different mistakes that marketers…