With Christmas quickly approaching, it’s time to start looking at your ads and changing a few things. People will often be searching in Google with Christmas in the back of their mind, and if you…
If you are on our email list or saw our last blog post, you probably realise by now that an SEO storm is brewing. One of the most well respected people in the SEO community…
Just over 2 years ago, everything we knew about SEO and getting a website onto the front page of Google completely changed. To start with, some of the links we were building just didn’t work…
We are going back to basics today when it comes to SEO, exploring 5 of the most important things to pay attention to when it comes to ranking highly. Regardless of Google’s past, present and…
Too often, business owners will dip their toes in the virtual waters of AdWords, only to be crushed, disappointed, out of pocket – and never to return again. The thing is, if you don’t know…
Precise targeting options and cheap clicks are leading to an ever-growing number of marketers and business owners to jump onto Facebook PPC. As more and more money is being invested into Facebook ads, it is…
Apparently, it’s that time again… You know, that time where Google gets fed up of SEOs abusing a certain technique, so they find some way of taking out a few of the guys using the…
Google has recently announced that they will be making a change to the ad copy across mobile ads in an attempt to improve performance. The change is set to start on October 15th, and Google…
It doesn’t matter how long you have been doing PPC. It doesn’t even matter if you become an expert capable of squeezing every last bit of profit out of any account… …If you are launching…
You are probably already well aware that your ability to make changes to your advertising and create the biggest return on your investment is largely determined by conversion tracking. Without proper conversion tacking in place,…
At some point in late September, there is going to be a massive change to close variant matching in AdWords; a change that will see everybody using it. Previously, you had the option of turning…
If there wasn’t already enough for us poor webmasters to worry about In the complicated world of online marketing, our efforts to try and rank highly in Google could be destroyed by an evil email……
It’s official. Google has announced that they will be giving rankings boosts to sites that are HTTPS (adding a security certificate to your site). Here is an official statement made by Google on the topic:…
Google have recently announced that they will be allowing webmasters to register new domains directly with them; using Google domains. Rather than offering this service along with website creation tools, they are partnering with a…
We have had enough… Enough of the claims made by people that never really ever understood SEO. So no, this isn’t yet another “SEO is dead” article created by a but-hurt business owner that bought…