This is a commonly asked question I receive from my clients, most of whom are building a brand around themselves – coaches, consultants, experts, speakers, authors etc….who want to know whether it’s important that they use images of themselves in their Facebook marketing.
It can be tough to figure out how to focus in on your local market with your Facebook fan page, but hopefully by the end of this post you will have some clarity on how you can attract local customers to your page.
If you are managing a Facebook page then you are likely on a constant search for new ways to market it, and new tips for managing them.
Today we are going to take a look at three different features that a surprising number of new Facebook marketers have never heard about.
If you are already using Facebook adverts in your business, then you have good reason to jump onto Instagram too. It works in a very similar way to Facebook, which is not surprising considering Facebook bought Instagram back in 2012.
Selling becomes much easier when you have the right tools at your disposal, and this statement is especially true in the online world.
With tools, the entire selling process becomes smoother and enhancing the relationship that you build with people becomes that much easier.
In order to truly develop your audience on periscope, you need to make use of as many channels as available to you. Obviously, this process will be a darn sight easier for you if you already have established social media profiles with followers and fans.
It’s been a little while now since periscope was released, and we have already talked about creative ways to use it in a recent blog post.
Now that the platform has had some more time to develop, it is about time that we looked into it again. Let’s look at how you can re-use the video content from your periscopes.
Facebook has by far the best targeting options out of all the advertising platforms available to you as an online marketer. You can zero in on your ideal prospect by adjusting just a few settings within your Facebook account.
Considering Facebook acquired Instagram back in April 2012 for 1 billion in cash and stock, it was only a matter of time until Instagram advertising was fully open to all types of businesses. That time is now, and we can expect it have rolled out by the end of this month, according to a recent post from Instagram.
Facebook groups are not just a fun place to hang out and chat with people with similar interests or passions to you. They can be a hugely lucrative marketing tool for your business when used correctly.
Getting more people to interact with you on Facebook is a constant battle for anybody that is serious about marketing themselves or their businesses on the platform.
Let’s jump into four different adjustments to your strategy that you can make today, that will get you better results quickly.
As marketers, we need to use a particular traffic source in conjunction with other marketing channels and tools. It is not enough to decide that you specialise in social media marketing, and therefore do not touch anything else.
If you want to acquire some extra exposure and traffic to your social profiles, you can optimise them so that they are more likely to appear when people search for related terms in the search engines.
If you have been using paid advertising for a while, you will have likely heard of the term ‘quality score’ before, especially if you were serious about generating leads through Google AdWords.
Unless you have been hiding underneath a rock, you would have likely heard or seen the new social media tool that lets you stream live from your mobile.
Periscope is a fantastic new tool and the smart marketers are already ahead of the curve and using it to grow their business.